https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/ Sat, 25 Aug 2018 04:08:36 +0000 hourly 1 https://wordpress.org/?v=3.9.40 https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-5628 Sat, 25 Aug 2018 04:08:36 +0000 http://agentsofinfluence.net/?p=2624#comment-5628 […] The elephant, the blogger, the brand and the reader […]

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-785 Wed, 24 Sep 2014 22:52:27 +0000 http://agentsofinfluence.net/?p=2624#comment-785 […] The elephant, the blogger, the brand and the reader via Laney Galligan […]

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-777 Mon, 22 Sep 2014 16:26:36 +0000 http://agentsofinfluence.net/?p=2624#comment-777 […] The elephant, the blogger, the brand and the reader via Laney Galligan […]

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-724 Tue, 02 Sep 2014 11:42:44 +0000 http://agentsofinfluence.net/?p=2624#comment-724 Yes, agree. Sponsored posts won’t work for everyone and not every time either. We all know when we get it wrong.

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-723 Tue, 02 Sep 2014 11:41:56 +0000 http://agentsofinfluence.net/?p=2624#comment-723 I love how objective focused you are in your approach Bec and it was a point I was trying to make on the panel. Yes, budget is important, but if you’re going to price based on the budget that’s available alone you run a very real risk of not meeting the brand’s expectations. Both are important.

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-722 Tue, 02 Sep 2014 11:39:45 +0000 http://agentsofinfluence.net/?p=2624#comment-722 Thanks Maxabella. I’m not sure it will be transcribed, so you’ll just have to listen to my slightly croaky voice in the recording instead

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-721 Tue, 02 Sep 2014 11:35:47 +0000 http://agentsofinfluence.net/?p=2624#comment-721 I think approaching anything with respect will always hold you in good stead Emily – respect for your own value, your readers as well as the brands objective if you’re choosing to charge them to help them fulfill it. I think that’s all anyone can ask for really, so you’re on the right page.

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-720 Tue, 02 Sep 2014 11:31:42 +0000 http://agentsofinfluence.net/?p=2624#comment-720 You’ve certainly have a lot of experience over the last few years working with brands Mrs Woog so will appreciate the steep learning curve bloggers need to go on to get to a professional level. However those starting out now have an advantage and can make that choice from the start about how they’re gong to approach working with brands.

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-719 Tue, 02 Sep 2014 11:18:39 +0000 http://agentsofinfluence.net/?p=2624#comment-719 If you mean the key to proving the value of writing a sponsored post is in the writing skill, then yes, that can be true. But if that’s the only way a blogger monetises it’s still a treacherous path. Our credibility is our social capital and we need to be careful how we spend it. Every time a blogger writes a sponsored post they’re spending a bit of that social capital in some readers’ eyes. It can be easy to step over the line if that’s the only way your blog earns money. I’ve done it myself, looking back wishing I hadn’t taken a particular campaign. Or changing my mind before actually publishing and turning away the money. The biggest proof of the value of a blogger’s writing skill is the community it resonates with – and you can’t always put a price on it.

]]> https://agentsofinfluence.net/the-elephant-the-blogger-the-brand-and-the-reader/#comment-718 Tue, 02 Sep 2014 11:11:46 +0000 http://agentsofinfluence.net/?p=2624#comment-718 Thanks for your response Renee – I always enjoy your insights. It will always feel like there’s just one way of doing things if as a community we continue to let brands and agencies alone shape the blogging medium as a channel to market. At the moment that one way seems to be to charge brands to access bloggers and either promise sponsored posts or free PR. Not too imaginative.

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